Software isn’t a “build it and they will come” industry. It’s a “build it and they might leave” industry. SaaS customer retention is a bitch. That’s why I write copy that helps you GET customers and KEEP customers. What promises does your marketing copy make? How does your app deliver on them? How can your marketing copy help increase user retention?
Better believe that other copywriters aren’t thinking this way. Because other copywriters don’t get as frustrated by crappy software as I do, and they don’t get as excited by awesome software with equally kickass marketing.
If your audience knows more about your product’s feature than its results (or if they don't know anything at all), you’re doing this whole thing wrong. Let’s get it right.
Refresh your website with copy that best positions your brand
Keep the connection with new customers and drive repeat sales
Results-based interviews with your best customers help your business soar
She helped us jump start our effort on case studies and highlighting our work for our customers. She “gets” things very quickly, reads in between lines. I have high regards for her intuition and inquisitiveness. She is highly professional and presented herself very well in front of our customers (whom she had to interview). To top all of this, her writing skills are top notch (simple, to the point, clear to read) and her working vision with the graphic designer was excellent. We are extremely pleased with the outcome of the first 2 case studies completed and couple more on the way.
Dayana Stockdale is a B2B SaaS copywriter with boundless passion for coming up with just the right words. Her creative process is tactile, analog, digital, and fast.Get in touch